We are a community of people who want to make a radical change in American’s eating habits and at the same time boost environment protection awareness and contribute to the economic heath of America. 

Everyone knows that ultraprocessed foods and fast food represent a growing part of what people eat in America. 

It may seems an obvious issue, but the first thing we have to consider to fight obesity is learning to cook; a very effective way to beat this threat. 

Cooking rice is not rocket science. An important goal of our movement is to demystify the fact that cooking rice is complicated. In our Rice Up Your Bowl page you will find the best methods to cook rice at home and start creating your own RICE BOWL recipes. 

Rice bowls make a quick and easy meal that tastes great and uses all kinds of little bits. 

Surprice your family, friends and yourself on how practical,yummy and healthy rice can be. 

"LET’S TURN RICE AS THE BASE OF THE MAIN

COURSE PLATES, NOT A SIDE DISH"